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At The Hotel VUE, your privacy matters. This Privacy Policy explains what information we collect from guests and visitors to www.thehotelvue.com, how we use it, and the choices you have. By making a reservation, contacting us, or browsing this website, you agree to the practices described below. We may update this policy from time to time, so please check back periodically.
We collect information you provide directly — such as your name, email address, phone number, postal address, payment details, dates of stay, special requests, and identification details required at check-in. We also collect information automatically when you visit our website, including your IP address, browser type, device identifiers, pages viewed, referring URL, and approximate location. Cookies, web beacons, and similar technologies help us recognise returning visitors, remember preferences, and measure website performance.
We use guest and visitor information to: process reservations and stays; manage check-in and check-out; deliver requested services and amenities; respond to enquiries; send booking confirmations, receipts, and service messages; communicate offers and news (only where you have opted in); maintain the security of our property and systems; comply with legal, regulatory, and tax obligations; and improve our website, services, and marketing.
Our website uses essential cookies for site functionality and analytics cookies (such as Google Tag Manager and Google Analytics) to understand how visitors use the site. You can control or disable cookies through your browser settings, although some site features may not work properly if cookies are disabled.
We do not sell or rent personal information. We share information only with: trusted service providers that help us operate the hotel and website (for example, payment processors, reservation systems, email providers, and analytics platforms); franchise partners associated with the Ascend Hotel Collection where required to fulfil a booking; and authorities, regulators, or other parties when required by law or to protect our rights, property, and the safety of our guests and staff.
Reservations made through third-party channels (such as online travel agencies or franchise booking engines) are also subject to those providers’ privacy policies. Please review their terms before booking.
We use reasonable physical, technical, and administrative safeguards to protect personal information from unauthorised access, alteration, disclosure, or destruction. Payment data is processed by PCI-compliant providers. No method of internet transmission is fully secure, so we cannot guarantee absolute security.
We retain personal information only as long as needed to provide services, meet legal and accounting obligations, resolve disputes, and enforce our agreements. When information is no longer required, it is securely deleted or anonymised.
You may request access to, correction of, or deletion of personal information we hold about you, subject to applicable law. You may also opt out of marketing communications at any time by following the unsubscribe link in our emails or by contacting us using the details below. To exercise any of these rights, please reach out to our front desk.
Depending on where you live, additional rights may apply.
California (CCPA / CPRA): California residents have the right to know what personal information we collect, request deletion or correction, and opt out of any “sale” or “sharing” of personal information for cross-context behavioural advertising. We do not sell personal information for monetary value, and we do not knowingly share the personal information of guests under 16. We will not discriminate against you for exercising any of these rights. To submit a request, contact us at the details below.
EEA, UK, and Switzerland (GDPR / UK GDPR): The lawful bases on which we process personal information include contract performance (booking and stay management), legitimate interests (security, service improvement, fraud prevention), legal obligations (tax, regulatory), and consent (marketing emails, optional cookies). You have the right to access, rectify, erase, restrict, port, and object to processing of your data, and to lodge a complaint with your local data protection authority.
Do Not Track and Global Privacy Control: Our website does not currently respond to “Do Not Track” browser signals. Where required by law, we honour Global Privacy Control (GPC) signals as an opt-out request for the sale or sharing of personal information.
Third-party processors we use: Google Tag Manager and Google Analytics for site analytics; Choice Hotels / Ascend Hotel Collection systems for franchise reservations; the property management and payment processing systems used at the front desk. Each provider operates under its own privacy terms.
Our website is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate steps.
We may update this Privacy Policy occasionally to reflect changes to our practices, services, or legal requirements. The “last updated” date below indicates when this policy was most recently revised. Material changes will be highlighted on this page.
Questions, concerns, or requests about this Privacy Policy can be sent to our front desk:
The Hotel VUE
130 John R Junkin Dr, Natchez, MS 39120
Last updated: April 29, 2026.